Friday, January 11, 2008
Crunch Time Nearing for Ground Beneath
By Nathalie Baret
For the Journal
So far, 2008 is off to a good start for hometown metal boys The Ground Beneath.
The trio, who grabbed the attention of a high-end Los Angeles producer after playing a recent posh gig in Hollywood, will be heading to the West Coast in the spring to cut what singer and guitarist Steve Civerolo calls "a make-or-break record."
"It's a pretty amazing opportunity that we got," Civerolo said by phone.
The luck of the draw for the band members came two months ago, when Mike Clink, a well-connected producer, stopped to talk to them after their set at the Viper Room, an ultra-hip Hollywood joint that caters to starlets, music executives, playmates and A-list actors like Johnny Depp, a former co-owner of the club.
"There were a lot of celebrities in-house that night that we played. Dave Navarro was there, some reality stars, and one in particular, Mike, who's produced a lot of big bands," he said. "He did the Guns 'N Roses' 'Appetite for Destruction' album, several records for Faith No More and Megadeth. He normally produces the high-dollar stuff. But every now and then, there's an independent band that he sees live and he likes them enough to offer his services and make their next record. So he had that talk with us."
Around April or May, when Clink has a block of time available, The Ground Beneath will join him in Los Angeles for about a month's worth of recording time, Civerolo said.
"We're just floored because he works with all the major labels and we'll be linked to his name. Hopefully this will be the album that leads us to a record deal."
In between its touring schedule, which includes several Launchpad shows this month and a flurry of out-of-state gigs in the coming months, The Ground Beneath will squeeze in time to write 30 songs to take to L.A.
Already at work on the lyrics, the three-piece band will test out a few fresh tunes on the crowd at its show on Tuesday. The group plans to finish the rest in time to lay down the tracks in the studio with Clink.
"We're going in with the mind-set of staying true to our Southern metal sound, which is fairly heavy, yet still melodic, and high-energy. But this is the make-or-break album for us. Which means there's gotta be certain songs geared for radio, that are 'single' formula ones, trimmed down to three and half minutes long."
But fans who've come to know the band for its experimental side shouldn't worry. The Ground Beneath will toss in some eight-minute tracks with flashy arpeggios and crunchy licks, too.
Another longtime goal that the band is meeting on Tuesday, Jan. 15, is the launch of its own Albuquerque-based indie label, The Label Beneath.
"Last year, we found out that 90 percent of our CD sales for our two records (2005's self-titled debut, and 2006's live disc, "Deficient: Live at the Launchpad") were done in a live setting at the venues we play and not so much off our online distribution channels, like iTunes, Amazon, Best Buy, CD Baby."
The Ground Beneath
With Mechanism of Eve, Mike Got Spiked and Random Order
WHEN: 8 p.m. Tuesday, Jan. 15
WHERE: Launchpad, 618 Central SW
HOW MUCH: $5 at the door. 21 and older show
Nathalie Baret - Albuquerque Journal
(Jan 11, 2008)